On a recent lazy Sunday afternoon I was in the mood for a little thrifting without having to travel too far. I hopped on Google Maps, searched ‘thrift stores Toronto’, and found Double Take, the Young Street Mission’s thrift store located in downtown Toronto on Gerrard St just east of Parliament. I had never visited before despite driving by on more than one occasion, and despite it being in operation for 10 years. It’s a fairly sizable store, well-organized and designed, with a good selection of home decor items. All these elements are enthusing enough, but I was quite impressed to discover they offer a shoppers’ loyalty program. Despite having worked in the loyalty space as a marketing manager, I had not had the thought that a loyalty program could work in a thrift store environment. The concept intrigues me as do the generous rewards of 10% back in points; after my first purchase of $24 I had already earned 24 points which translates to $2.40 towards a future purchase. Rewards can be accumulated and are tracked simply by offering your name, address, and phone number to the clerk – no new card to carry.
And what did I purchase for my $24? A somewhat primitive yet captivating original acrylic painting of a wind-swept autumnal lakeside scene for $20 and a couple of early ’70s nautical maps of the Kingston / Gananoque areas of eastern Ontario for $2 a piece that I may crop and mount for a bit of a unique piece of art in my guest bath.
Of additional note, an ‘opening soon’ sign on the adjacent space advertises a new associated retail concept named ‘Something Old, Something New’ that, upon peering through the window at the merchandise already set-up, appears to house Double Take’s finer items.