paint with a canadian hue
While visiting the Para Paints booth at 2011 Interior Design Show – IDS11, I got to chatting with Para’s Assistant Brand Manager about colour trends for 2011 and about Para’s marketing direction. Para Paints has always had a special spot in my paint specifying heart since the company hosted a lunch for my interior design graduating class oh so many years ago. It wasn’t until our chat, however, that I learned that this 96-year-old company is the only large-scale paint company solely based in Canada. In fact, Para Paints only sells to the Canadian market and is the only one of these companies with a manufacturing facility in the Great White North . And thus their marketing strategy reflects this unique differentiator.
Available in all Lowe’s Canada retail stores are the industry renowned Para home colour system with over 2150 designer shades, the much-loved Canadian Heritage Collection (as part of their new brand direction, Your Home – Canadian Style) and the Sarah Richardson designer palette (a first for the Canadian designer). Long regarded as a designer who can bring rooms to life with a simple coat of paint, Richardson specializes in empowering Canadians by de-mystifying the process of design and encouraging them to follow her lead.
Para’s own palettes of 2011 colour trends have gone retro. I particularly connect with the Renew palette – perhaps because it reminds me of a particular blog’s colour scheme.